Seagerash mowi:

Sep 20, 2010 - reznor is generous, intelligent and a pioneer. You don't have to be a fan of nine inch nails to see that

J0NNO mowi:

Sep 29, 2010 - why?

KurtCobainof21 mowi:

Oct 31, 2010 - Your contradicting yourself a bit. I dont think there is a "lets breakdown this business model here" i think simply put reznor's model worked because he had fans willing to make it work. I think its naive to expect Trent doesnt have a model. He does wanna make money. He's not a charity. The only difference is he wont compromise on his music just to sell more records. I saw Trents interview in some Internet business awards in which he accepted saying of course I wanna make money

SheliaVanessae mowi:

Dec 21, 2010 - There is Trying to Asian brides "busizz4me.info"

tuncvidinli mowi:

Dec 26, 2010 - NIN is a globally well known group. Unless you shut your company, with such reputation, you will keep on selling as long as produce and be on the eye sight. Does anybody have any idea how to be a NIN from scratch with only a home studio and few bottles of beer? That would be a real case study. That's my opinion and any thoughts are welcome.

S1I2A3N41 mowi:

Mar 28, 2011 - and err okai xx what make sene dude x

behyped mowi:

Mar 30, 2011 - It's true Trent Reznor already has an established fan base. There's no quick root to success, you still have to create remarkable music and stand out in some way or form. Trent Reznor has plenty of great ideas though. behyped.com

GarlockGargoyle mowi:

Apr 27, 2011 - I'm working on a comprehensive strategy to build something like this. Obviously, the first element is great music, but beyond that, I think that 21st century success for a band is completely achievable without record labels or an idol named TV show. It outlines methods to build a following from the garage days. First you get work, then bring people to shows, then you bring your work to the people and finally you sustain your success. Largely it involves playing LOTS of gigs.

vinyltv mowi:

May 4, 2011 - I love this video. had to revisit.

CAlanRobinson mowi:

May 17, 2011 - I feel another aspect that we can keep in mind too, is that they are supporting the artist! People most of the time will be more willing to give money directly to the artist to support their music. I think one of the things that fueled piracy, was that people didnt care about taking away money from the record company, when they knew that most of the money from the record sales wasnt even going into the artists pocket, but the labels pocket.

swu880 mowi:

Jun 17, 2011 - I was amazed. plain amazed- ok im hooked. :):):):):)): see- this is what a buisiness is all about. Respect the customer. And in turn, the customer can then seek ur products & services. and wish to support u.

dirkadirka151 mowi:

Nov 27, 2011 - I wish that were true, but it's not. How often do you go out to see local bands in your own city? How often do you buy their merch? How often do you drag your friends to shows? If often, do you think you're in the majority? even Trent wasn't signed because of his ingenuity. That's one city. 30 of those bands are good. 3 of them are unique and talent enough to matter elsewhere. 27 of them are derivative crap, but talented. No one supports any of them. It's a national trend.

dirkadirka151 mowi:

Nov 27, 2011 - If NIN was a new local band you wouldn't be hearing this. He's had more than a decade to accumulate fanboys who will eat whatever he comes out with. Talent is part of it, but image is most of it. Go to one of their shows and you'll see the role that image plays in the lives of his fans. If he were an up and coming local artist, no one would support him and he would suffocate. It's why there hasn't been a non-industry created icon since the early 90's.

swu880 mowi:

Nov 27, 2011 - @dirkadirka151 yeah its called a brand Do u know what a brand is? a brand is your name- its your abilities, your achievements, your skillset, your faults, your strength- its YOU. The brand is the reason why anyone ever bothers to go eat at a restaurant. The brand is the reason why anybody bothers to go to see a medical doctor vs trying to treat oneself. The brand is the reason why people (not includin socialists) pick out university to attend - its all for the name

swu880 mowi:

Nov 27, 2011 - @swu880 But in order to maintain a fanbase, that is what trent is getting at here- ur brand must reflect the ability to appease & reach out to customers & give them a reason to pay you- not the other way around. Respect & appease the customer & the customers will in turn tend to respect you- that is the way u establish a good image

swu880 mowi:

Nov 27, 2011 - That is how u build ur brand

dirkadirka151 mowi:

Nov 28, 2011 - Um yeah. Here's the mystery: Which is a stronger brand, a millionaire who has already sold millions of albums over a decade before paying others to develop a strong/unique web presence.... or you or me. I love Trent, but he'd have to be an idiot to mess up this business plan that's described in the video. How it's relevant to your average musician... no way whatsoever. This is as helpful as watching MTV Cribs is to your average person looking to build a house.

MusicSpeaksVolumes02 mowi:

Dec 2, 2011 - At the heart of it all, it's very simple. Trent honestly cares about his fans, he wants to make sure that he is taking care of his fans.

swu880 mowi:

Dec 2, 2011 - @dirkadirka151 How did he have a brand in the first place? what exactly is a brand huh? u dont seem to understand this very basic priori de facto. aka where did it come from? what is the 'brand' that you speak of? Basically the brand is all about the name. your brand = your skill, your strengths, weaknesses, capital goods, accumulated knowledge, training, relationships, etc etc etc

swu880 mowi:

Dec 2, 2011 - @swu880 The way u establish a strong brand is by sellin it! And how do u sell it? hmmm can u answer this very simple question? where does the million come from in the first place? did he just magically wake up one day & have a million copies of a song sold? lol- its all about the brand & the name- and HOW you can get a name. That is what masnick is tryin to explain to you- yet u dont seem to get it.

AlexFolland mowi:

Dec 14, 2011 - Thing is, he didn't start out with millions of albums sold. NIN has been doing following this successful and simple business model since day 1.

prettyhatemachine203 mowi:

Feb 6, 2012 - wow, that is NOT how to use powerpoint.

bitphr3ak mowi:

Feb 20, 2012 - Hooker with a penis! "sold my soul to make a record...then...you...bought...one!" NIN is awesome! (pssst and so is Tool)

somasujatha mowi:

Mar 28, 2012 - This is very good video looking nice & attractive. Thanks for sharing & posting this video. I really liked your video YouTube can be a great asset for you.

Wartezimmer mowi:

Apr 14, 2012 - Well done Michael. Thanks for speaking about such a relevant topic. And thank you to the individual who uploaded this clip.